Freedom of Choice is more than a statement — it’s a declaration that every woman, no matter her circumstance, deserves the right to care for herself, express her identity, and walk in confidence. Through our Beauty Essentials Collection, we create access to quality, dignified beauty and personal care products for incarcerated women, giving them the freedom to reclaim their confidence, practice self-care, and embrace their individuality. Because beauty isn’t a privilege — it’s a choice.
And every woman deserves that choice.
Freedom of Expression is the unshakable truth that no system, circumstance, or setback can silence a woman’s voice, her confidence, or her identity. We believe every woman deserves the right to express who she is — boldly, beautifully, and unapologetically. Through our Beauty Essentials Collection, we empower justice-involved women to reclaim their narrative, embrace their personal style, and celebrate their identity through beauty and self-care.
Because while circumstances may try to confine her, a woman’s freedom of expression is hers to own, and it can never be taken.
Women impacted by the justice system often come from trauma-induced histories, marked by cycles of abuse, poverty, and systemic neglect. These experiences profoundly affect self-esteem, identity, and confidence.
Incarceration compounds these issues, further stripping away individuality, dignity, and the ability to express oneself. "A woman’s perception of herself shapes how she engages with reentry services and embraces rehabilitation."
Inside correctional facilities, access to products that affirm femininity and self-worth is severely limited.
Commissary offerings are typically basic, impersonal, and fail to address the unique emotional and psychological needs of incarcerated women. The lack of thoughtful, empowering product options reinforces
feelings of low self-esteem, making rehabilitation and reentry even more challenging.
TR International LLC was created to address this critical gap. By providing curated beauty products — including lipstick and eyeshadow — directly within institutional commissaries, we aim to help women rebuild their
confidence, affirm their identity, and reclaim their sense of self-worth.
Our brand is not just about cosmetics; it's about healing, empowerment, and restoring dignity through the simple yet powerful act of self-care.
Through strategic institutional placement, our beauty line serves as a tool for emotional restoration, allowing women to see themselves not just as inmates, but as valuable individuals worthy of care, beauty, and new beginnings.
At TR International LLC, we believe beauty isn’t just about appearance — it’s about restoring dignity, building confidence, and creating opportunity. That’s the heart behind the Tiwangi Rochelle Beauty Essentials Collection — a curated line of high-quality, affordable beauty products made accessible to incarcerated women through commissary partnerships.
But this is more than makeup — it’s a mission.
Every product sold through our commissary contracts and online sales fuels more than personal care. It powers progress. Proceeds directly support the REUP Conference and its year-round empowerment programs — including mental health services, workforce development, entrepreneurship training, and reentry support for justice-involved women — provided though T.A.M.A.R. (Transformative Aid for Mentalhealth And Reehabilitation)
This is where innovation meets impact.
Our social enterprise model transforms everyday consumer spending into creative capital — turning beauty sales into scholarships, business start-up grants, and life-changing resources for women reclaiming their futures.
When you purchase Tiwangi Rochelle Beauty Essentials, you’re not just buying a product — you’re investing in a second chance.
“For commissary placement inquiries outside Texas, contact us to get started.”
Tiwangi Rochelle
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ReUp Conference by Tiwangi Rochelle